First Impressions Media
Media Planning and Buying
Your Advertising. Well Planned. Well Spent.
OUR SERVICES

 

We Offer a Full Complement of Ad Planning and Buying Services including:

Media Planning:     From -  Top Line / Overview from 30,000 Feet/ Ballparks
                               To Fully Researched, Rationalized Decks including Blocking
                               Charts and Scheduling Details

 

Media Buying:       Negotiations with suppliers to deliver best value in Radio, Newspaper,
                              Magazines, Internet, Outdoor, Television, and other media as required.

 

Media Booking:    Completion of Insertion Orders/Contracts to reserve agreed upon space/time.                                                               Copies to agency accounting and supplier as required
        

 

Research:            We are fluent in PMB, BBM & PPM, NADBank, Nielsen Media, and COMB
                             (Media measurements for Magazines, Radio, Newspaper, Television
                             and Outdoor respectively)

 

ON-LINE:             Internet  measures include messages deployed, (impressions purchased
                            or e-mail blasts distributed), plus hits, click-throughs, unique visitors,
                            among other measures.




Additional Services: Directly or in conjunction with your creative/production/accounting teams



Production Assistance for ad sizing and material requirements
 

Ad Trafficking: Print, Broadcast, OnLine, Outdoor
 

Reconciliations: Matching Tearsheets, Affadavits, Proof of Performance
 

Resolution: Financial Balancing and Fulfillment of MakeGoods