We Offer a Full Complement of Ad Planning and Buying Services including:
Media Planning: From - Top Line / Overview from 30,000 Feet/ Ballparks
To Fully Researched, Rationalized Decks including Blocking
Charts and Scheduling Details
Media Buying: Negotiations with suppliers to deliver best value in Radio, Newspaper,
Magazines, Internet, Outdoor, Television, and other media as required.
Media Booking: Completion of Insertion Orders/Contracts to reserve agreed upon space/time. Copies to agency accounting and supplier as required
Research: We are fluent in PMB, BBM & PPM, NADBank, Nielsen Media, and COMB
(Media measurements for Magazines, Radio, Newspaper, Television
and Outdoor respectively)
ON-LINE: Internet measures include messages deployed, (impressions purchased
or e-mail blasts distributed), plus hits, click-throughs, unique visitors,
among other measures.
Additional Services: Directly or in conjunction with your creative/production/accounting teams
Production Assistance for ad sizing and material requirements
Ad Trafficking: Print, Broadcast, OnLine, Outdoor
Reconciliations: Matching Tearsheets, Affadavits, Proof of Performance
Resolution: Financial Balancing and Fulfillment of MakeGoods