• To best demonstrate our media thinking and plan development, we have attached several
Sample Media Plans prepared for some clients in our history.

• Each plan is customised by client, not 'cookie-cuttered' and personally prepared by
Dennis Kelly of First Impressions Media.

• Each plan was presented to each client by Hard Copy, or Power Point presentation (or both)

• They have been revised by name, and by year to protect our clients' anonymity.

• If they spark some ideas of Media Mixes for you, that's excellent. You may liberally steal
the ideas for future planning, but we caution to not rely on funds quoted as these are several
years dated.

www.firstimpressionsmedia.ca           Your Advertising. Well Planned. Well Spent

Ph & Fax: 905-427-3819