IMPROVE Canada opened their 320,000 Square Foot home improvement warehouse in April 2017. This is a BONUS we secured for them
$399,192 Bonus To Support New Store Opening
In April 2017, our client, IMPROVE Canada was hosting their Grand Opening of the single biggest Home Improvement Warehouse in Canada.
This 320,000 Square Foot mall became home to 400 home improvement retailers
all under one enormous roof.
Rather than criss-cross the city searching for lights and carpets and tile and roofing and furniture and countertops and windows and doors, you can make ONE stop and
get it all.
In support of this, we purchased multiple radio stations for several weeks profiling the New Building and vendors. We delved deeper into a buffet of in store choices through impressive newspaper ads. Our biggest push came from our out of home campaign.
We began a Transit Shelter campaign of over 100 faces fully six months before the Grand Opening to build awareness and excitement for this new PERMANENT HOME SHOW.
Our strategy was to stretch the budget through four week flight. These were composed of Two Weeks Paid and Two Weeks Bonus.
Two months into this campaign, we added 75 Horizontal 10' X 20' Paper Posters so our presence saturated the city.
Our strategic spend and deployment resulted in amazing savings and BONUSES.
Our pre-Opening campaigns from August through March delivered a staggering 374.2 MILLION Impressions. Fully 36.9% (138 Million) were NO Charge Bonuses.
Our negotiated savings and Bonus were valued at $399,192 which was over 4 Times the amount actually spent. We had a very happy client.
The value of an Experienced Media Planner can't be overstated.
6.2 Million BONUS Impressions
CUSTOMISED MEDIA PLAN
Niagara-On-The-Lake is among the most picturesque villages you could encounter in all your worldly travels.
Quaint, unpretentious, and post-card worthy, it is a welcome destination and respite from a busy schedule anytime of the year.
An area which thrives on, and relies on Tourism, it puts on a fresh face every season and welcomes you to share the splendour of nature which surrounds them.
The request of the newly appointed President of the Chamber of Commerce was to make his first Christmas in this role a memorable one. Show off how to Celebrate The Season from end of November to end of January.
We were up for the challenge and implemented an integrated, multi-media, visually stunning campaign that would drive traffic in this most festive season.
A combination of Outdoor Bulletin 10' X 36' Ads to capture traffic coming North from Buffalo, as well as over four dozen life-sized, eye-level, backlit, 24/7 salesforces in the form of Transit Shelters covered multiple Ontario feeder markets.
We bolstered this with timely Newspaper banner ads each week in a major daily Newspaper which served as visual reminders and provided online and phone number connections.
People are always on the move and especially as December and holidays draw near. We utilized several format Radio stations to provide information and sponsorship to our huge target audience for four weeks. This ran concurrent with our Outdoor and Newspaper campaigns.
Taking advantage of On-Line opportunities, we unleashed a two week Facebook campaign as well as a quarter of a million e-mail blasts to our Digital Radio Subscribers.
It proved an enormously successful campaign as hotels and restaurants were full and thriving and shops enjoyed tremendous season traffic.
The integration of all these media resulted in greater than estimated performances and we delivered 6.2 Million EXTRA impressions than planned.
And ....we did it on 19% less budget than was originally provided.
We gave our client a very good reason to Celebrate The Season
6.2 Million Extra Impressions
We've implemented POWERFUL Media mixes which gave us campaigns that Punched Above Their Weight.
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