We reached out to Dennis to help with the media purchasing scope of a client's launch campaign. Being that this was the first project we had worked on together, I was expecting that there would be an adjustment period. There was not. Dennis immediately understood our workflow and campaign goals and was able to apply his years of experience and industry knowledge to help us build a successful media buy schedule across radio and newsprint. Throughout the campaign's many changes, Dennis was able to make changes on the fly, think creatively, and make the impossible possible; all with an unwavering positive and supportive demeanour.
I look forward to working with Dennis again and highly-recommend him to any of my contacts
Creative Lead & Resolution Architect @ Jet Propelled
Dennis: Just wanted to pass along a note thanking you guys for an OUTSTANDING media planning process so far. The documents that we discussed today were thoroughly completed, with lots of great insights and details flushed out. Linda and I particularly appreciated you bringing us along at this stage....so that we are fully aligned with the planning principles & assumptions...minimizing any surprises down the road.
Thanks again for a job well done. Looking forward to finalizing the '09 media plans.
Dan Hua - V.P. Marketing - Pinnacle Foods Corporation
Testimonial By E-Mail In The Middle of Campaign Planning in September 2008
Dennis Kelly is Founder and President of First Impressions Media.
A Canadian, independent media planning and buying advertising agency.
He is a seasoned media planner, media buyer, media director,
media strategist, author, consultant, speaker, avid golfer and so-so mechanic.
He has been a trusted steward of dozens of clients with advertising
budgets ranging from $10,000 to $4 Million annually.
His skills have been tempered in the multi-media furnaces of Television
and Radio and On-Line and Outdoor and Magazines and Newspapers,
planning and negotiation. His versatility at wearing many industry hats have made him a prized ally to clients seeking smart, responsible, creative, effective and efficient investments of their advertising budgets.
He has implemented short and long, integrated and stand-alone campaigns for entities in fields including, financial services, insurance, commuter train services, automobiles, automotive aftermarket products, beer and spirits, television manufacturers, charitable endeavours, hotels, florists, golf courses, laser medical services, footwear, clothing, footwear protection, floorcovering, condominium developers, music and cameras and computer printers, technology and travel services.
Dennis is married- to the same bride- since 1983. They have two adult children and one granddaughter. He remains an active member in, and is a Past President of Ajax Pickering Toastmasters.
A graduate of Montreal’s Concordia University,
Dennis is also the Author of
57 Media Spikes- Uncorking The Media Genie –
30 Years of Media Planning & Buying Secrets Unbottled At Last
as well as
Nine Secrets of How to Improve Your Advertising
It’s Your Advertising. Make it Well Planned and Well Spent.
AD AGENCIES AND CLIENTS
So exactly WHO have I worked with?
Additional Voices from LINKED-IN