Creating Powerful, Efficient, Customised Media Plans For Over 30 Years.

Dennis W Kelly, EzineArticles Platinum Author

So exactly WHO have I worked with?

 July 2018  

   We reached out to Dennis to help with the media purchasing scope of a client's launch campaign. Being that this was the first project we had worked on together, I was expecting that there would be an adjustment period. There was not. Dennis immediately understood our workflow and campaign goals and was able to apply his years of experience and industry knowledge to help us build a successful media buy schedule across radio and newsprint. Throughout the campaign's many changes, Dennis was able to make changes on the fly, think creatively, and make the impossible possible; all with an unwavering positive and supportive demeanour.

I look forward to working with Dennis again and highly-recommend him to any of my contacts

Brad Dean
Creative Lead & Resolution Architect @ Jet Propelled

March 2020

The following confirms that Dennis Kelly was the National Media Director at Agency 59 (formerly Axmith, McIntyre & Wicht) during 2008 and early 2009. During this period Dennis led media planning and buying on several key accounts within the agency: Interac Association, Pinnacle Foods including Duncan Hines, Swanson Dinners, Aunt Jemima, Vlasic Pickles, Osler Hoskin & Harcourt, and Mercedes Benz to name a few. Our clients were very pleased with Dennis' leadership on their business. He worked closely with the creative and account management departments of our agency to deliver very successful and effective media campaigns.

Dennis was also involved with new business development. On pitches and other assignments in general, Dennis always worked diligently, completed work on time,
and dem
onstrated excellent attention to detail.

 It was a pleasure to have Dennis at Agency 59. In fact we continue to use him on a project freelance basis. He has enthusiasm, a high level of professionalism and
 good judgement.

  I recommend Dennis to any prospective agency or employer.
          Al Scornaienchi - President & CEO - Agency 59

Dennis Kelly is Founder and President of First Impressions Media.
A Canadian, independent media planning and buying advertising agency.

He is a seasoned media planner, media buyer, media director,
media strategist, author, consultant, speaker, avid golfer and so-so mechanic.

He has been a trusted steward of dozens of clients with advertising
budgets ranging from $10,000 to $4 Million annually.

His skills have been tempered in the multi-media furnaces of Television
and Radio and On-Line and Outdoor and Magazines and Newspapers,
planning and negotiation. His versatility at wearing many industry hats have made him a prized ally to clients seeking smart, responsible, creative, effective and efficient  investments of their advertising budgets.

He has implemented short and long, integrated and stand-alone campaigns for entities in fields including, financial services, insurance, commuter train services, automobiles, automotive aftermarket products, beer and spirits, television manufacturers, charitable endeavours, hotels, florists, golf courses, laser medical services, footwear, clothing, footwear protection, floorcovering, condominium developers, music and cameras and computer printers, technology and travel services.

Dennis is married- to the same bride- since 1983. They have two adult children and one granddaughter. He remains an active member in, and is a Past President of Ajax Pickering Toastmasters.

A graduate of Montreal’s Concordia University,
Dennis is also the Author of

 57 Media Spikes- Uncorking The Media Genie –
 30 Years of Media Planning & Buying Secrets Unbottled At Last
as well as

Nine Secrets of How to Improve Your Advertising

It’s Your Advertising. Make it Well Planned and Well Spent.

Additional Voices from LINKED-IN




Dennis: Just wanted to pass along a note thanking you guys for an OUTSTANDING media planning process so far. The documents that we discussed today were thoroughly completed, with lots of great insights and details flushed out. Linda and I particularly appreciated you bringing us along at this stage....so that we are fully aligned with the planning principles & assumptions...minimizing any surprises down the road.

Thanks again for a job well done. Looking forward to finalizing the '09 media plans.

Dan Hua - V.P. Marketing - Pinnacle Foods Corporation

Testimonial By E-Mail In The Middle of Campaign Planning in September 2008

In Fall 2006, our client Telehop turned to us for help in the launch of their new Free Directory Phone Assistance Service for residential phones in Ontario. 
We engaged the services of Dennis Kelly of First Impressions Media, who provided diligent media research and several creative multi-media campaign options for our consideration. Our client was thrilled to see several new options and we implemented Commuter train signage, local TV and selected Internet positions to support direct-mail efforts.

"Dennis is the master of details, everything is completed as promised, all the details as discussed, a pleasure to work with as a result. A major key to success in our business."
The flight is nearing completion and the Telehop program has gone off as discussed without a hitch, making me very happy.
Susan Ramsay - President - Carrot Marketing Inc.

Dennis Kelly worked tirelessly and successfully creating value with media partners through media buys and promotional opportunities. His dedication and creative approach was successful in assisting Kaneff Golf to achieve excellent numbers.
I strongly recommend Dennis Kelly and First Impressions Media Group for your media buying requirements.
Peter Cosentino - President - DEC Sports Marketing

Dennis' expertise provides us independent media recommendations that are bred of many years of experience in all media. He always provides in-depth analysis, takes ownership of the project and doesn't drop the ball
Joe Costa - Partner 13AD for 01 Communique & Chicken Farmers of Ontario

Dennis wrote media plans and placed all advertising for RoyNat Capital Inc.'s national campaign for many years. He was respected by me and the client, negotiating advantageous rates and delivering material efficiently and without error, for both RoyNat and Rockwell International's Canadian activity. He is honest, dedicated and in my view, an asset to any advertising team.

Martin Sinclair - President - FPR Communications

This is to confirm that Yamaha Canada Music Ltd. has had enjoyable and very fruitful dealings with Dennis Kelly of First Impressions Media. We threw Dennis several curves, gave him short deadlines, and were highly demanding. He took it all in stride and delivered a first class campaign on time and below our budget.
I can attest to Dennis' professional approach, get it done attitude and out of the box thinking. He is enjoyable to do business with, and I can say without doubt that we will do business in the future.

Paul Martineau - Division Manager- Yamaha Canada Music Ltd.

Dennis has always represented our company in a very professional manner.
He has always done what was expected of him and many times exceeded our expectations. He has an industry reputation as a tough but fair negotiator.
I believe that many times Canon received first right of refusal rights on promotional opportunities and remnant pages due to Dennis' positive relations with his media suppliers.

Peter Witt - Senior Manager - Corporate Communications - Canon Canada Inc.

Our team has had the privilege of working with Dennis as our media planner and buyer. Dennis has both depth and breadth of planning and buying experience making him a valuable member of our team. He is conscientious, detail-oriented and is highly professional in how he conducts himself. His strong negotiation skills were apparent and resulted in our clients being able to make their media dollars work harder for them.

Dennis is a pleasure to work with and our clients have always been very pleased with the quality of his work. I do not hesitate to provide this recommendation.
Leslie A. McCallum - President & CEO - Bright Red Communications

Hospitality & Travel
Air Canada Vacations
Globus & Cosmos Touring
Howard Johnson & Knights Inn
Killarney Mountain Lodge
LASH Development
Niagara On The Lake
O'Shanter Property Development
Preferred Hotels & Resorts Worldwide
Sportsman's Inn Resort & Marina
Toronto Prince Hotel
TICO-Travel Industry Council of Ontario

Humanitarian & Spiritual
The Salvation Army
( Pro-Bono)
The Canadian Bible Society

Yamaha Canada Music

01 Communique
Canon Canada Inc.

Pioneer Electronics
Rockwell International

Floor Coverings
Altro Flooring
Harding Carpets
Monsanto Canada

Food Products

Chicken Farmers of Ontario
Jordan’s Cereal
Pinnacle Foods

Federal Government of Canada
Ontario Ministry of the Attorney General-(Drinking & Driving)
City of Toronto

Improve Canada


Clear Nail Laser Centres
CINOT- Children In Need Of Treatment (Dental)
Heart & Stroke Ontario
Great-West Life Insurance

Automotive & Transport
Canadian Kenworth Trucks
Firestone Tire and Auto Centres
GO Transit
Mercedes Benz Canada
Suzuki Automotive
TNT Kwikasair

Clothing & Accessories
KIWI Shoe Polish
TANA Shoecare
Timberland Workboots
Young Canada Children’s Clothing

Ontario Director’s Guild
Kaneff Golf
Let’s PartyTalk.com

Central Guaranty Trust
RoyNat Capital Lenders

Agency 59 (Axmith McIntyre & Wicht)
Bright Red Communications
Canadian Media Corporation
Cardon Rose Inc.
Carrot Marketing
DMB&B Advertising
FPR Communications
Grey Group Canada
Jet Propelled
Langmuir Mangialardo Advertising
Lackey Communications
Larter Advertising
Media Buying Services
The Backroom Agency
The Marketing Garage
The MacDonald Kerr Partnership
Thirteen (13) AD Advertising
Method Branding
Orange Bazooka
Triple P Promotions
DEC Sports Marketing