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Why I Do What I Do

Eduardo R. Lafforgue

Eduardo R. Lafforgue

President & CEO at Niagara-on-the-Lake Chamber of Commerce & Tourism NOTL

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NOTL- Xmas 2019
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Niagara On The Lake - Testimonial
3 Month Campaign of Transit Shelters, Magazines, Newspapers, Outdoor Posters
Brad Dean - Jet Propelled Agency

Brad Dean

President & Creative Lead @
Jet Propelled


July 2018

   We reached out to Dennis to help with the media purchasing scope of a client's launch campaign.

Being that this was the first project we had worked on together, I was expecting that there would be an adjustment period. There was not. Dennis immediately understood our workflow and campaign goals and was able to apply his years of experience and industry knowledge to help us build a successful media buy schedule across radio and newsprint.

Throughout the campaign's many changes, Dennis was able to make changes on the fly, think creatively, and make the impossible possible; all with an unwavering positive and supportive demeanour.

I look forward to working with Dennis again and highly-recommend him to any of my contacts

Brad Dean
President & Creative Lead@Jet Propelled

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Marble Surface
Leslie McCallum PhD, RSW, B. Comm

Leslie A. McCallum

President & CEO

bright red communications

Bright Red Communications Inc.

Our team has had the privilege of working with Dennis as our media planner and buyer.

Dennis has both depth and breadth of planning and buying experience making him a valuable member of our team.

He is conscientious, detail-oriented and is highly professional in how he conducts himself.

His strong negotiation skills were apparent and resulted in our clients being able to make their media dollars work harder for them.


Dennis is a pleasure to work with and our clients have always been very pleased with the quality of his work. I do not hesitate to provide this recommendation.

Leslie A. McCallum - President & CEO - bright red communications

Al Scornaienchi- President & CEO Agency

Al Scornaienchi

President & CEO - Agency 59

Ontario Egg Marketing
City of Toronto

The following confirms that Dennis Kelly was the National Media Director at Agency 59 (formerly Axmith, McIntyre & Wicht) during 2008 and early 2009.

During this period Dennis led media planning and buying on several key accounts within the agency: Interac Association, Pinnacle Foods including Duncan Hines, Swanson Dinners, Aunt Jemima, Vlasic Pickles, Osler Hoskin & Harcourt, and Mercedes Benz to name a few.

Our clients were very pleased with Dennis' leadership on their business.
He worked closely with the creative and account management departments of our agency to deliver very successful and effective media campaigns.
Dennis was also involved with new business development. On pitches and other assignments in general, Dennis always worked diligently, completed work on time, and demonstrated excellent attention to detail.
It was a pleasure to have Dennis at Agency 59. In fact we continue to use him on a project freelance basis. He has enthusiasm, a high level of professionalism and good judgment.
I recommend Dennis to any prospective agency or employer.
Al Scornaienchi
President & CEO
Agency 59

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Joe Costa

Partner - 13 AD

Dennis' expertise provides us independent media recommendations that are bred of many years of experience in all media.

He always provides in-depth analysis, takes ownership of the project and doesn't drop the ball.
n text and edit me. It's easy.Dennis

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Chicken Farmers of Ontario- 13AD
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Additional Voices

Martin Sinclair

FPR Communications

DEC Sports-Kaneff Tame The Lion

Peter Cosentino



DEC Sports


Dennis Kelly worked tirelessly and successfully creating value with media partners through media buys and promotional opportunities. His dedication and creative approach was successful in assisting Kaneff Golf to achieve excellent numbers.

I strongly recommend Dennis Kelly and First Impressions Media Group for your media buying requirements.

Peter Cosentino - President - DEC Sports Marketing

Jane Doe


Dennis wrote media plans and placed all advertising for RoyNat Capital Inc.'s national campaign for many years.

He was respected by me and the client, negotiating advantageous rates and delivering material efficiently and without error, for both RoyNat and Rockwell International's Canadian activity.


He is honest, dedicated and in my view, an asset to any advertising team.

Martin Sinclair - President - FPR Communications

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Paul Martineau


Division Manager


Yamaha Canada Music Ltd.

This is to confirm that Yamaha Canada Music Ltd. has had enjoyable and very fruitful dealings with Dennis Kelly of First Impressions Media. We threw Dennis several curves, gave him short deadlines, and were highly demanding. He took it all in stride and delivered a first class campaign on time and below our budget.

I can attest to Dennis' professional approach, get it done attitude and out of the box thinking.


He is enjoyable to do business with, and I can say without doubt that we will do business in the future.

Paul Martineau - Division Manager- Yamaha Canada Music Ltd.

Marc Rodgers


Marc Rodgers

National Account Manager

The Toronto Sun

Dennis is a very talented media professional with excellent negotiation skills.
Even with his aggressive nature to get the best deal for his clients, Dennis is a true gentleman when he does business with the various media reps.

His secret weapon is that he really cares about the people he works with.
Dennis is well respected in the industry and it is not hard to see why. I have had the pleasure of doing business with Dennis for many years and look forward to continuing that history with him.


Marc Rodgers

National Account Manager

The Toronto Sun

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Dennis has always represented our company in a very professional manner. He has always done what was expected of him and many times exceeded our expectations.


He has an industry reputation as a tough but fair negotiator.

I believe that many times Canon received first right of refusal rights on promotional opportunities and remnant pages due to Dennis' positive relations with his media suppliers.

Peter Witt - Senior Manager  Corporate Communications -Canon Canada Inc.

May 1996 to December 2000

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Susan Ramsay- President
Carrot Marketing

Carrot Marketing Inc_



In Fall 2006, our client, Telehop, turned to us for help in the launch of their new FREE Directory Phone Assistance Service for residential phones in Ontario.

We engaged the services of Dennis Kelly of First Impressions Media who provided diligent media research and several creative multi-media campaign options for our consideration.

Our client was thrilled to see several new options and we implemented Commuter train signage, local TV and selected Internet positions to support direct-mail efforts.

"Dennis is the master of details, everything is completed as promised, all the details are discussed, a pleasure to work with as a result. A major key to success in our business."
The flight is nearing completion and the Telehop program has gone off as discussed without a hitch, making me very happy.

Susan Ramsay-President-Carrot Marketing Inc.

Polly Miller

Polly Miller

President- The Backroom Agency

Dennis has worked with The Backroom as our Media buyer on many projects over many years, latest being the launch of Improve Canada,Canada's largest home improvement shopping Centre.

Dennis goes above and beyond the call of duty in servicing this client, as he does with all our clients.

Our creative director and CEO is always breaking the norm on anything and pushes usall to do the same.

Dennis comes through and delivers, neverwavering from these ridiculous requests,
instead coming back with a smile and with solutions that always increases the ROI of
our clients media buys.

We love working with Dennis and look forward to many more years of working together.
We highly recommend First Impressions Media for any of your media needs.
Dennis delivers!

Derek Lackey

Derek Lackey

President - Lackey Communications

Dennis helped define our agency as a smart, practical, great service agency. His attention todetail made us all look good.

Our clients trusted his media wisdom and therefore took his recommendations seriously.

His understanding how to construct an

efficient, hard working media plan was
constantly tested
and Dennis always rose to the occasion, always
exceeding expectations.


His media contacts all believed him to be fair and he treated them with the utmost respect. They could always count on Dennis to be honest and straightforward with them. But most important, Dennis is a great
human being. He is loyal. He is witty.

He was an absolute pleasure to work with and he would be my first choice as a Media Director. I would be happy to
answer any specific questions.

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Rob Worling

Rob Worling

President- Creative Director

Orange Bazooka  and

The Monkey's Hat

I've worked with Dennis for over

15 years and each time he brings
huge value to the table.

I can definitely say Dennis adds big
ideas and media solutions that always exceed the statement of work.

Dennis also provides good industry
council and flawless execution -
something you don't find very often
these days.

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